Digital Marketing which is also called “Internet Marketing” is a way for companies and brands to connect with their users and clients by using the internet and other digital platforms.
With digital marketing people use different types of methods to endorese and promote their goods, services, and brands. There are multiple channels they use like, websites, applications, social media, and others for digital marketing.
Here we will talk about what are the types of digital marketing that people are using these days. Analysis by Google Think states that 26% customers search on the applications and 33% customers directly visit brand websites and most of the customer which is 48% of go to search engine to search what they are looking to buy.
Types of Digital Marketing
There are basically two types of digital marketing:
Paid Digital Marketing
Paid digital marketing are technqiues you use on differenly advertising platforms to buy users and customers coming to your website or a social media page. Google ads is one of the biggest platform people use these days for paid digital marketing.
We will explain how different kinds of digital marketing use paid marketing techniques later in this article.
Organic Digital Marketing
If you don’t pay for digital marketing and get the users and visitors by sharing information and providing value to the customers, it is considered organic digital marketing.
You might invest in building your brand, but you don’t spend anything on buying users or customers. They organically come to your website through search engines or finding your social media pages.
Organic Marketing
Where you don’t pay for users
Paid Marketing, Advertising
Where you pay for users
Are not Mutually exclusive
SEO – Organic Search Marketing
Search Engine Optimization – Rules and regulation of Search Engine
PPC – Pay Per Click – Advertisement
Google Ads
Meta: Facebook Ads, Instagram ads
Linkedin Ads
Bing Ads
Social Media Marketing – Both organic and paid
Any type of marketing done through social media example: Facebook, Instagram, Twitter, Quora, Linkedin
Email Marketing – Both organic and paid
Marketing done through email
Content Marketing
Affiliate Marketing
Collaboration or partnership with an influencer
Affiliation with a big organisation and company, Getting commissions by selling their services or products.
Influencer Marketing
Commission based
Fixed price
Tabraiz Bukhari is a Digital Marketing Expert & Psychologist. He has experience in different areas of digital marketing from SEO and Google Adwords to Social Media Marketing and Ecommerce Management. He writes about his expertise and knowledge in digital marketing and sometimes about Psychology related topics. Currently, he is doing a job as an SEO Specialist/Team Leader at NewEraOS.