In a recent tweet, Google has identified some of their search ranking systems and they are letting us know which systems they are using and which systems are retired.
Also, they have made the differentiation between ranking systems and ranking updates.
This blog that Google shared on its Twitter account is a good read for all the people who are involved with Google whether it is Search Engine Optimization, Google Ads, Youtube, Product Listing, Local SEO, and more.
Also, it was really interesting seeing PageRank being mentioned again by Google, people who are doing SEO since 2013 will have a very nostalgic feeling about it.
Note: Retired does not mean they do not matter, it means they have been merged into a bigger system).
Google Search ranking systems
- BERT, Crisis information systems
- Deduplication systems
- Exact match domain system
- Freshness systems, Helpful content system
- Link analysis systems and PageRank
- Local news systems
- MUM (Multitask Unified Model)
- Neural matching
- Original content systems
- Removal-based demotion systems
- Page experience system
- Passage ranking system
- Product reviews system
- Reliable information systems
- Site diversity system
- Secure sites system
- Penguin system
- Panda system
- Page speed system
- Mobile-friendly ranking system
- Blog Link by Google
Original Blog by Google A guide to Google Search Ranking Systems
Tabraiz Bukhari is a Digital Marketing Expert & Psychologist. He has experience in different areas of digital marketing from SEO and Google Adwords to Social Media Marketing and Ecommerce Management. He writes about his expertise and knowledge in digital marketing and sometimes about Psychology related topics. Currently, he is doing a job as an SEO Specialist/Team Leader at NewEraOS.