Tabraiz Bukhari
SEO specialist and psychologist in Lahore, Pakistan
I help websites get found on Google and cited by AI tools like ChatGPT and Perplexity, through technical SEO, programmatic page templates, link building and content people actually search for. I’ve worked in digital marketing since 2013.
Open to new SEO roles and freelance projects.
500+ leadsfrom the MyEdSpace revision-notes content I optimised, in 2026
Since 2013in digital marketing: SEO, Google Ads and social
Gold medalistMS Clinical Psychology, University of Lahore
What I do
Technical SEO audits
Crawling, indexing, JavaScript rendering, canonicals, site speed and migrations.
Programmatic and on-page SEO
Title, description and heading patterns that scale across thousands of pages.
AI search (GEO and AEO)
Getting brands mentioned and cited in AI Overviews, ChatGPT and Perplexity.
Link building
Off-page SEO and outreach that earns links and mentions from relevant sites.
E-commerce and Google Ads
Shopify category and product SEO, plus paid search campaigns.
SEO automation
I build my own Claude skills to speed up audits, research and reporting.
Experience
Ongoing
Co-founder and writer, Psychologus
A psychology publication I co-founded and write for, combining my clinical training with SEO.
October 2024 to October 2026
SEO Specialist, MyEdSpace
UK EdTech, remote. I handled all SEO for the site: technical, on-site and backlinks. I built the programmatic meta title, description and H1 pattern for the /myresources revision notes; once duplication was fixed, the notes were indexed and drew traffic, and that content base generated 500+ leads in 2026.
Until October 2024
SEO Team Lead, Basecamp Data Solutions
Led SEO across client projects, including Sunhub, a US solar marketplace built in React, where I diagnosed the client-side rendering problems that were blanking product pages for Google and helped get them back into the index.
Earlier
Ecomlink, Digital Olympus and client work
At Ecomlink I ran SEO and Google Ads for two Shopify stores, managing up to PKR 400,000 a month in ad spend and getting category pages ranking for brand keywords. At Digital Olympus I worked on link building and off-page SEO. I’ve also done health-sector SEO for The Hope Rehab and a psychology organisation, and worked with online tutoring platforms across the Gulf, SaaS products and e-commerce stores.
2013
Started in digital marketing
Content writing, social media campaigns and Google Ads, before specialising in SEO.
Education
MS Clinical Psychology
University of Lahore. CGPA 3.96/4, gold medal.
MSc Applied Psychology
Govt. MAO College, Lahore, 2017. Gold medal.
Why psychology helps
Search is people trying to solve a problem. Understanding what someone actually means when they type a query is most of the job, and it’s what my psychology training is about.
Outside work I read widely about SEO and psychology, write poetry now and then, and spend a fair amount of time on films, TV series and podcasts.
Latest articles
I write about SEO, AI search, digital marketing, psychology and social issues.
- Google Indexing Instagram: What Actually Changed, One Year OnInstagram opened public professional-account posts to Google in July 2025. A year later, here is what is actually indexed, what is not, and how to measure it now that Search Console supports Instagram directly.
- The Best Free Tools for Small Businesses (And Where Each Free Tier Ends)Genuinely useful free software for small businesses in 2026 — covering websites, design, accounting, CRM, email and security, with honest notes on where each free tier actually ends.
- Who Uses Digital Marketing? 8 Sectors and How They DifferWhich industries use digital marketing and how their approaches differ — from local service businesses and ecommerce to publishers, nonprofits, B2B and government.
Hiring for SEO, or need help with a site?
Tell me about the role or the website and what you’re trying to achieve. I usually reply within one to two working days.