In content marketing, the term 10x content is used to describe content that is 10 times better than already posted content that is ranked. It can be anything from blog content to a short video.
Moz’s Rand Fiskin coined this term originally and he identified that the quality of content had increased a lot and that to stand out you need to add a lot more value to your content for the audience to be interested in your content.
When you create 10x content it gets higher rankings and also gets shared on social media and people link back to it because it has something that the previously posted content did not have.