How I Work

Across the projects above, my work has covered the full search and paid marketing stack: technical SEO audits and site migrations, keyword research and content strategy, on-page optimisation, link acquisition, and Google Ads campaign management. The industries have varied widely — online education, SaaS, healthcare, and ecommerce — but the underlying method has stayed consistent.

I start by establishing what a conversion is actually worth to the business, then work backwards to the traffic and rankings needed to support it. That means auditing what already exists before recommending anything new, prioritising by expected impact rather than by what is easiest to implement, and reporting against commercial outcomes rather than vanity metrics.

Areas of Focus

• Technical SEO — crawlability, indexation, site architecture, Core Web Vitals, migrations
• Content strategy — keyword research, topical mapping, briefs, and on-page optimisation
• Google Ads — campaign builds, bidding strategy, and ongoing CPA optimisation
• Ecommerce SEO — category and product page structure, faceted navigation, multi-vendor catalogues
• Multi-region setups — hreflang and localisation across country-specific sites

Work With Me

If you’re looking for help with SEO, Google Ads, or digital marketing strategy, I’d be glad to talk through what you’re working on. Get in touch — or read more about my background.